A lot of people ask us: why choose an ionic magnesium supplement over another form of magnesium? The answer is found in one word: Absorbability.

Many magnesium supplements on the market contain magnesium oxide. Magnesium oxide is often used as a filler in supplements that are otherwise advertised as magnesium citrate, magnesium bisglycinate, or other forms of magnesium. Is this a problem? That depends on what you hope to gain from your magnesium supplement!

Magnesium oxide is inexpensive, so it makes for a cost effective supplement. However, magnesium oxide has a low absorption rate, with one clinical study finding that only around 4% of the magnesium in magnesium oxide is absorbed by the body. Because magnesium oxide has a low absorption rate, it may lead to abdominal cramping and diarrhea. Furthermore, you are less likely to experience all of the benefits associated with magnesium when taking a supplement with a low absorption rate.

Studies show that magnesium citrate is an absorbable form of magnesium. We've taken our magnesium citrate formula a step further: we've made it ionic. We dive into the ionization process and what it means in our article "Understanding Ionic - A Look Into What Makes MAG365 Unique", but in short: Our MAG365 formula is made up of two key ingredients: Magnesium carbonate and citric acid. When you add MAG365 to hot water, it causes the carbonate in the magnesium carbonate to disperse (this is what creates our signature fizz) and then forces the magnesium to bind to the citric acid. This not only creates an ionic form of magnesium citrate, but it essentially "pre-digests" the formula, allowing your body to absorb the magnesium quickly and feel its calming effect almost right away.

Benefits of Ionic Magnesium

Studies show that adequate magnesium intake may help to relieve a myriad of health conditions, including: 

• Insomnia
• Stress
• Anxiety
• Depression
• High blood pressure 
• High blood sugar
• Bone health
• Constipation
• Fatigue
• Migraine headaches
• Restless legs
• Hormone imbalance
• and more

Of course, the bioavailability of your chosen form of magnesium will largely determine any benefit you will gain from supplementing. Will our ionic magnesium benefit your health and wellbeing? The proof is in the proverbial pudding! Here's what some of our customers have to say about our award-winning MAG365:

"We made the switch to MAG365 about a year ago and have been experiencing better sleep, digestion, and overall well-being since. My household won’t go to bed until they had their magnesium." - Matthew, verified buyer

"I have been taking MAG365 for several months now and enjoy much better sleep. Easy to prepare and pleasant tasting." - Tom, verified buyer

"For years I took magnesium in a pill form and had a difficult time taking it consistently. My ND suggested I try powder magnesium. I researched and came across MAG365 and could not be happier. It’s gentle on my tummy and I no longer suffer from constipation. I also think it helps me sleep better." - Nicole, verified buyer

"I was suffering from migraines for over 2 years until I started taking the MAG365. I was only taking it a short time when I noticed my anxiety had fully disappeared and I haven’t had a migraine at all in the past 5 months. This product has made a huge difference to my life especially my work life. It’s mighty stuff. 5 stars all the way." - Martin, verified buyer

"I've been on this supplement for years. It's made such a difference to my anxiety and sleep. I was told to take magnesium but it wasn't working for me. It turns out that's just because I wasn't taking a quality supplement. MAG365 fits the bill perfectly." - Curtis, verified buyer

"Bought it last year as I’m peri menopausal and was highly recommended for restless legs which was disturbing my sleep, it’s been amazing. I got it from your site and the customer service I got was fantastic too." - Marianne, verified buyer  

"This product is liquid gold. In a week's time, my leg cramps have stopped, I am showing more signs of better movement. I am getting better sleep, and my anxiety is not so out of sorts." - Anne, verified buyer

"I started taking MAG365 six months ago. It's excellent for my sleep, exercise recovery (as I do a lot of running) and hormonal balance. I love both the powder and capsule version [PrizMAG] and can't be without one or the other." - Laura, verified buyer